Designing the print experience for Yesterday

Fall 2019–Spring 2020
6 months

Visual Identity
Print Design

Lunar Gala is an annual student-produced fashion show, and the largest fashion event in Pittsburgh. Selling out 1000+ seats every year, the show is a product of 140+ students working in production, design, modeling, dance, and creative.

Within the Print team, I led the design and layout of the show booklet, which was given out to over 1000 attendees, as well as early promotional posters and sponsorship materials.

01. Poster + Sponsorship Packet [LG Brand]

03. Show Artifacts [Yesterday Brand]

32-page booklet, printed with Perfectly Acceptable Press in Chicago, IL.

Style Guidelines
Yesterday exists as a liminal space in tension between past and future. Does our distorted memory of the past alter the events of the present?

The final print style guide that our team created used the materiality of risoprint, and the idea of nostalgia and traveling through past and present, to inform our type and image treatment.

Combining Zermatt with Bai Jamjuree created tension between a stylized serif with a very square, modern sans serif, reflecting to the liminality between past and present.

Risograph felt like the perfect treatment for the booklet and other print materials because of the weight and effect of the ink—it made the artifacts special, as tokens of memory for the event itself.

        05. Wordmark and Photography Treatment